With the increase in the number of e-commerce platforms, many businesses find it confusing to choose the right e-commerce platform for them given all of the options available today. There are many top-performing e-commerce platforms like Magento, Shopify, Bigcommerce, etc. WooCommerce is backed by many users when it comes to selecting an e-commerce platform for web development that is suitable for their business.

WooCommerce offers many helpful features, like order tracking, customer engagement, delivery status updates, inventory management, and more. WooCommerce is free but its advanced features with free and premium plugins, and extensions make it the most widely used e-commerce website platform that powers 30% of all online stores.

Here Are The Reasons Why WooCommerce Is The Best eCommerce Platform For Your Online Store

1. It Has a Set of Built-in Features and Advanced Plugins That Can Help You In Creating and Managing Online Stores

Built-In Payment Gateways

Using the Woocommerce store owner can accept payment via Stripe and PayPal. Its per-installed payment gateways also allow users to pay through debit cards, credit cards, bank transfers, and Cash On Delivery. If you have another payment gateway then you can install it in WooCommerce to make your user’s buying experience Hassle-free.

WooCommerce’s Advanced Built-in Features Also Include Multiple Currencies and Geolocation Support
Its advanced feature allows the store owners to auto-detect the geolocation which makes it easy for them to detect the shipping location and calculate the taxes depending on the country’s policies. This feature is best for companies operating in multiple countries.

Reduces Page Load Speed
Customers don’t have to reload their page while making some changes or adding something new product in the cart. Woocommerce uses built-in AJAX to optimize the speed of the store.

Drag and Drop Payment Processing
You can also use paid plugins and extensions instead of needing custom web development code when the requirement of your site becomes more complex. These advanced additions help you in running an online store with an abundance of products.

2. Storefront Customization With Nearly Unlimited Options

Your storefront plays an essential role in deciding whether your visitors are going to buy your products or leave your website without making any purchases. An unoptimized store with poor design can increase your website’s bounce rate. That’s why it is important to create an enticing storefront that can convert your website visitors into paying customers. There are also more beautiful and professional e-commerce themes available to purchase than any other platform. For a full website customization that will be unique for your online store, you could work with an agency to develop a custom design.

Click here to view custom-designed websites by CMS.

3. Search Engine Friendly Platform

WooCommerce when combined with WordPress makes it easier for businesses to get their product ranked. Because WordPress is an SEO-friendly CMS platform that automatically makes WooCommerce a search engine-friendly eCommerce platform.

There are a few tips that can help you in optimizing your e-commerce website for SEO.

Write meta descriptions for every product
Always optimize your page title
Make your website navigation easy and simple
Optimize your images by adding alt text in your image
Don’t use the same content across multiple pages
Include product description for every item in your online store
Use SEO Plugins like Yoast SEO to check the performance of your page and product
Don’t forget to include breadcrumbs as it helps users and googles both

4. Extreme Flexibility

WooCommerce’s merchants can sell anything they want, wherever they want, and however, they want thanks to the unique architecture of the WordPress platform and the wide range of supported plugins.

5. Inventory Management

WooCommerce’s unique inventory management system allows you to track stock levels after refunds and purchases. Its inventory management allows you to get e-mail notifications about low or running out-of-stock products. And its management system automatically hides an out-of-stock product from the store. WooCommerce allows you to manage and control your inventory using two tabs in the dashboard.

6. Order Handling

Orders are created when a customer completes the checkout process, and they are visible to users with WooCommerce’s Admin and Shop Manager roles only. Each order is given a unique Order ID. An order also has a Status. Order statuses let you know how far along the order is, starting with “Pending payment” and ending with “Completed.” For additional information about order handling visit WooCommerce’s website.

Visual Diagram to Illustrate Order Statuses:

7. Mobile Friendly

You will find that almost all of the WordPress themes that you find for your site at the moment will be responsive. A responsive site adjusts itself to look equally good on all devices it is accessed with. This makes sure that your site will look good for all users irrespective of the device being a desktop, tab, or mobile phone.

8. Security

Nearly half of consumers (45%) are likely to visit a company’s physical location after finding a strong online presence on a local search page. Small businesses that optimize their site to improve their local page rank will have a better chance of converting casually interested users paying customers.

9. WooCommerce is Cost-Effective

By default, WooCommerce doesn’t come with a monthly fee to run its software in WordPress. However, for premium plug-in add-ons, usually incur a monthly fee, depending on your needs as a store owner, the monthly fees vary.

10. Hire An Agency As A Solution To Help You Build Your Online Store

Creative Marketing Services is a full-service digital marketing agency dedicated to helping our clients thrive in the e-commerce realm. We can help build your online store, and contact base, create effective social media strategies, and more through data-driven measures and consistent adaptation.