Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. Local SEO focuses on customers within a 5-20 mile radius of their business. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas such as Orange County.
Whether you have a physical location or a website that serves a specific location in Orange County, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google searches and outshine your competitors, and attract even more customers.
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
Download a free Local SEO Guide on how to implement it. The guide is provided by HubSpot who is one of the marketing software pioneers and leaders in the industry.
Here are some quick tips to help you get started with local SEO
- Optimize online directories and citations.
- Optimize for Google My Business.
- Engage on social media and add posts to Google My Business.
- Ensure your name, address, and phone number are consistent online.
- Hire a local agency to perform a local SEO audit.
- Improve your internal linking structure within your website copy.
- Optimize URL, title tags, headers, meta description, and content on your website.
- Add location pages to your website.
- Create local content.
- Get inbound links with relevance and authority.
- Focus on earning the top spot in Google Map Packs to attract users
Ensure Your Website Is Mobile-Friendly
The #1 way to tackle implementing a solid SEO strategy is to make sure your website works well on all devices, this makes it mobile-friendly. Now more than ever people are using their mobile phones to find online businesses and to shop online. According to PR NEWSWIRE, 76% of consumers look at online presence before physically visiting a business.
Effective Local SEO Drives Sales
Nearly half of consumers (45%) are likely to visit a company’s physical location after finding a strong online presence on a local search page. Small businesses that optimize their site to improve their local page rank will have a better chance of converting casually interested users paying customers.
Where To Find The Best SEO Services in Orange County
Creative Marketing Services is a full-service digital marketing agency dedicated to helping Orange County clients. We can help build your contact base, and create effective local SEO strategies with our proven methods in the best SEO services in Orange County and across the country. We also offer more through data-driven measures.
Contact us to schedule a consultation.