Using Canva is the next best option to hiring a graphic design agency in Orange County. With more than 75 million users, this platform has been the driving force behind millions of graphics used for business and personal use.
But what exactly is Canva and how can your business use it optimally?
What is Canva
Canva is a design platform that enables users to easily create graphics using professionally-designed templates or drag-and-drop tools. The user-friendly interface allows creators to add their own images and incorporate graphics, shapes and other design elements to visually enhance a project. It also simplifies the creation of gifs, instagram stories, videos and other animated content.
Canva’s basic features are free, or you can opt for a premium subscription to take advantage of all of the available features. Canva Pro comes with a brand kit where you can upload company logos, fonts and colors. These business features are not included in the free plan, but they’re well worth the price of $119.99 per year.
Why is Canva Essential for Some Businesses?
Many smaller businesses don’t have the resources to hire a graphic design agency in Orange County, rendering Canva the perfect tool for branding, website design and many other business-enhancing initiatives. It also allows those inexperienced in the design realm to create professional-looking content without design experience. The platform makes it faster and simpler to create eye-catching content that can help companies attract customers, promote their brand and magnify the visual appeal of their physical and digital presence.
How Can Your Business Use Canva Optimally?
Having a creative eye for design and learning how to use Canva in its entirety could potentially unlock new creative avenues for your business. However, it’s essential to understand how to use Canva optimally— first, we’d recommend subscribing to the service to access its many features.
The templates provided are a great jumping point, but make sure that you alter and customize them to better suit your brand and make them unique. Canva Pro offers a convenient feature that allows you to pre-set fonts, logos, colors and templates inside a “brand kit” so that anyone accessing your account can retrieve your branding elements for direct use.
If you’re unfamiliar with Canva, it’s important to research and understand the full potential of the platform, animated gifs, videos, instagram stories, pdf downloads and even more other hidden features and other tips and tricks.