Your business could have the most eye-catching website, offer exceptional services and sell unrivaled products, but if you’re not prioritizing your search visibility, you likely aren’t reaching your fullest potential.
Whether you use a high-quality marketing agency for your Orange County SEO services or want to take a stab at it yourself, here are the best ways to increase your local visibility:
Keyword Research and Content Creation
Keyword research essentially involves discovering what potential customers are typing into their search bar when they’re looking for products or services similar to what you offer. Once you know the key terms your target audience search for, you can optimize your online presence by strategically and repeatedly placing those terms throughout your website.
This will increase visibility and build rapport with search engines, proving your company’s expertise and trustworthiness when it comes to these topics and boosting your overall SEO ranking. Depending on your industry, weekly, bi-weekly or monthly blogs will help increase your rankings over time. Unless you or someone on your team is an SEO expert, it might be best to utilize high-quality Orange County SEO services for the initial research and audit.
Create and Optimize Your Google My Business Page
If you haven’t already started your Google My Business page, create your profile now. This profile will host every vital detail of your business, including locations, contact information, images and customer reviews. Having a robust GMB profile demonstrates professionalism and authority in your field, while customer reviews act as a reference point for those seeking insight into your products or services.
To optimize your GMB account, you’ll need to:
- Populate your profile completely with images, descriptions, etc
- Keep all information updated (hours, locations, etc)
- Choose all applicable business categories (up to 10)
- Select and update applicable attributes
Keeping an up-to-date and detailed Google My Business profile will enable full insight into your organization at a local level and increase the likelihood of procuring potential customers.
Work With Top Orange County SEO Services
When you partner with Creative Marketing Services, you’ll receive cutting-edge marketing solutions from specialists with unparalleled expertise in their chosen field.
Our SEO services include audits, ongoing content creation, local and national SEO campaigns and consistent, proactive monitoring of all SEO operations.
Schedule a complimentary consultation to learn more.