Capturing leads requires more than just drawing attention to your website— you want to earn genuine interest and then acquire the necessary information to nurture your leads into conversions. High-quality digital marketing services go through a rigorous process to attract and capture website leads.
Here’s how you can do the same:
Assuming you’ve already proven yourself an expert in your industry with a strong digital presence, optimized content and thought leadership, the next step after attracting leads is obtaining their information. Live chats help potential customers maneuver your services, providing immediate guidance with common questions, website navigation and other features.
You can integrate your customer service team so leads can talk to a live representative. Read this article for a full guide to creating and optimizing live chats.
Opt-In Forms (Pop-Ups)
Opt-in forms are arguably one of the most valuable lead-capturing tools available to digital marketers. When the visitor is on your website, a small pop-up window will appear, providing an incentive for them to give their name and email.
You can present a free consultation, newsletter subscriptions, informational content, discounts or any other compelling offers— this depends entirely on your products and services. If you’re not sure where to start, try utilizing outsourced digital marketing services to enhance your lead-capture process.
OptinMonster is one of the best integrations available to capture and track website leads. The process is simple: first, create a visually captivating offer, using pre-built, customizable templates in OptinMonster. You can also upload graphics you’ve created with third-party websites like Canva.
Next, you want to use behavior automation to target and customize your offers. OptinMonster allows you to segment your audience to provide specific offers to specific people. The final step— wait for leads to come in! You’ll receive comprehensive analytics to track your progress and adjust your campaigns to increase conversions.