“Our website is our front door, meeting space, and marketing tool for our online construction classes and certificate programs. Our students come from across the country and around the world looking for information on how to make better estimates, read blueprints, develop leadership skills, or just get started in learning a new industry. Our clients and education partners refer to our website to update their schedules and provide information to their clients. We are looking to inform our website visitors about our online construction classes and certificate programs, engage visitors with relevant content for their educational and career goals and inspire clients to meet the needs of their community and offering of online construction classes.
When we came to CMS our website was good at a few things but lacking in many others. Our content was rich but the site was not engaging. Graphically, it was outdated, and the look and feel was mediocre. For an online education company, we needed to advance our image, maintain our professionalism and illustrate better outreach to the community of construction professionals and education professionals. The CMS team elevated and enhanced our content by introducing us to productivity and marketing tools that helped us capture a wider audience in their time of interest and need. Since they have launched our new and rebranded site we have seen our newsletter subscribers skyrocket, new client forms spike, and our Education Partners page grow as contracts are signed. Victoria and her team are branding geniuses.
Communication is so easy and they are true professionals providing quality, timely, and a professional and targeted approach to every job they are given. Newsletter templates, website form creation, productivity tools, SEO, website management, website training, and trifold brochures all speak to their professional manner of getting things done in a timely manner with a singular focus on providing quality and informed professional products that have elevated our website and our client base.
They took all our videos and branded them, integrating them into the website. The weekly progress meetings were exciting, and task filled as they identified what CMS had completed and what they needed from CEI. Every part of the process was managed through familiar applications and easy to use procedures. The website training was recorded and has been referred to often.
Our website has over 100 pages. Each one speaks to their creative and analytical skillful nature. The wordsmithing only complimented what was there before. The SEO reporting, collaboration, support, and noticeable increase of website traffic, social media engagement, and focus on improving metrics are just a few of the examples of how we want CMS to manage our marketing efforts for many years to come.”