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Marketing Strategy

Planning, Creating, and Sharing Content to Attract and Delight Your Target Audience

Planning, Creating, and Sharing Content to Attract and Delight Your Target Audience

Existing customers and potential leads both want to view valuable content. Whether the content is photos, videos, or infographics, all should be tailored towards your target audience. Producing high-quality content that attracts your prospects and customers without disrupting them, is done through a detailed content marketing strategy. “Content” has a wide definition, including podcasts, infographics, …

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local seo services in orange county

What Is Local SEO?

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. Local SEO focuses on customers within a 5-20 mile radius of their business. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas such as …

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digital marketing services Orange County

Why You Should Take an Omnichannel Marketing Approach

An omnichannel marketing strategy provides businesses with the unique opportunity to attract and engage customers across multiple platforms. Companies that offer digital marketing services in Orange County recommend taking the omnichannel approach to reach a wider audience and meet prospects where they’re at in their consumer journey.  Here’s why it’s important to take a unified …

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digital marketing orange county

What to Know About the Google Analytics 4 Update

Google Analytics’ GA4 update is set to replace standard Universal Analytics starting in March 2023. While they’ll still have access to previously tracked data, website handlers and those managing digital marketing efforts in Orange County are looking ahead to more robust and behavioral-based data sets. Here’s what you need to know about Google’s GA4 update:  …

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Orange County digital marketing services

How to Get the Most Out of Your Budget with Google Ads

Maximizing your Google Ads budget involves more than just one-time customization— the best Orange County digital marketing services offer data-driven and frequent adjustments to ensure peak results with minimal allocation.  Here are some tips to get the most out of your Google Ad budget: Target Competitors With Display Ads Using custom audience targeting to target …

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Webinar Email Marketing Automation

WEBINAR: Use Email Marketing Automation to Generate New & Repeat Business

Small businesses thrive on bringing in sales from new and existing customers. We’ll show you some simple ways to use automation to repeatedly reach both customers and leads with email marketing. Use automated emails to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your …

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