Digital Marketing

local seo services in orange county

What Is Local SEO?

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. Local SEO focuses on customers within a 5-20 mile radius of their business. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas such as …

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digital marketing services Orange County

Why You Should Take an Omnichannel Marketing Approach

An omnichannel marketing strategy provides businesses with the unique opportunity to attract and engage customers across multiple platforms. Companies that offer digital marketing services in Orange County recommend taking the omnichannel approach to reach a wider audience and meet prospects where they’re at in their consumer journey.  Here’s why it’s important to take a unified …

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digital marketing orange county

What to Know About the Google Analytics 4 Update

Google Analytics’ GA4 update is set to replace standard Universal Analytics starting in March 2023. While they’ll still have access to previously tracked data, website handlers and those managing digital marketing efforts in Orange County are looking ahead to more robust and behavioral-based data sets. Here’s what you need to know about Google’s GA4 update:  …

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WordPress Design Orange County

Why WordPress is a Great Resource for Small to Midsize Businesses

A company’s digital presence used to fall entirely into the hands of professional web developers, but with the introduction of WordPress, business owners gained simplified control over their website management. In modern marketing, WordPress design in Orange County has never been more streamlined— that’s why 44% of the web uses the platform*.  Here’s why WordPress …

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Orange County digital marketing services

How to Get the Most Out of Your Budget with Google Ads

Maximizing your Google Ads budget involves more than just one-time customization— the best Orange County digital marketing services offer data-driven and frequent adjustments to ensure peak results with minimal allocation.  Here are some tips to get the most out of your Google Ad budget: Target Competitors With Display Ads Using custom audience targeting to target …

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