Consumers prefer to be contacted by email. According to OptinMonster,” 99% of email users check their email every day, some as much as 20 times a day! It’s often the first thing people do online; 58% of users check their email before they check out social media or the news.” For marketers, that means it makes people into the always-on consumer. There’s not going to be a time when people aren’t reachable by email.
- Gather Subscribers – Capture more emails with personalized sign-up forms for example, use a pop-up that calls to specific web pages i.e if you have an online clothing store, install a pop-up on the shoes page of the latest deals on shoes to capture visitor emails.
- Nurture Subscribers – For example, after a customer adds an item to their cart, create a lead nurturing email sequence that could include a purchase reminder, a limited time offer, or a list of similar products they may like.
- Learn Email Automation – Email marketing automation is a programmable tool available within most email marketing software providers. An email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, or making a purchase.
- Craft Compelling Subject Lines – with being constantly emailed by companies that want to sell us something it is crucial to engage audiences with a catchy subject line otherwise risk your email going on opened.
- Create Engaging Content – Develop high-quality content that adds value to your subscribers’ lives. Some ideas for this are: providing relevant information, educational resources, flash sales with big savings, exclusive offers, or entertaining content.
- Use Eye-Catching Visuals – Many people skim over content withing seconds. Make sure your visuals stand out to capture their attention and also convey your message.
- Include Clear Call-to-Actions (CTAs) – Make it easy for your subscribers to quickly accomplish an action that will benefit them.
- Provide Easy Unsubscribe Options – It is not a pleasant experience to not be able to find the unsubscribe button that we’ve all come to expect to see at the bottom of every newsletter. If a subscriber cannot find the unsubscribe button marketers run the risk of them reporting abuse or marking the email as spam.
- Frequency – Minimally send an email once a month, but we recommend ramping up to more sends per month by increasing your email frequency through automation and click segmentation to drive better results.
Email automation saves you time and effort. The automated emails are set up to be delivered when a subscriber takes an action. You don’t have to compile and manage your subscriber list manually and this will free up your time to work on other tasks or areas of your business.
Automation is also a great way to maintain segmented email lists. If you’re marketing nationally and you want them to get it at different times based on their time zone or work schedule. Many automation platforms such as Constant Contact can even figure out the optimal time to send the email to each list member.
Provide beneficial content. Focus on asking questions and being helpful especially in your initial email to a lead. Avoid sounding too “salesy” and being overly promotional. Start a conversation, engage authentically, and build trust with the people you want to convert into clients. There’s a time and place for making the sale or pitch, and it’s definitely not in the first exchange you have with a new email subscriber.
Creative Marketing Services is a full-service digital marketing agency dedicated to helping our clients thrive online with an amazing website. We can also help build your email marketing, social media, and contact base, create effective marketing strategies, and more through data-driven measures and consistent adaptation.
Contact us to schedule a free consultation.