Branding was once considered the private domain of large businesses, extremely wealthy private concerns and multi-national corporations, but if history has taught us anything it’s that one of the most important keys to success for any business, including small business, large corporations and entrepreneurial start-up ventures, is branding.
In fact, many believe that branding plays a more important role in the success or failure of start-up entrepreneurial ventures and small businesses than it does in large and publicly owned corporations.