Maximizing your Google Ads budget involves more than just one-time customization— the best Orange County digital marketing services offer data-driven and frequent adjustments to ensure peak results with minimal allocation.
Here are some tips to get the most out of your Google Ad budget:
Target Competitors With Display Ads
Using custom audience targeting to target competitors is a simple and direct way to get your ad in front of potential customers who are seeking out brands, products and services that are similar to yours.
Go to Google Ads, set up a custom audience, choose “people who browse websites similar to” and enter your competitor’s website. You’ll immediately see demographics and audience insights on the right side of the screen. Once you’ve created your custom audience, remember to analyze and update your segmentation according to the results.
Phrase Match Targeting
Phrase match targeting is a keyword match type that enables Google Ads users to display your ads on searches that include the meaning of your keyword. This form of targeting broadens your search horizons to include phrases that are similar to what your ad is promoting.
After running a new ad for a three-week period, move your search terms over to phrase match targeting to refine the variations of terms your ads feed for. If you’re new to Google Ads, it might be beneficial to optimize your content and search criteria through professional Orange County digital marketing services.
Update Search Targeting Daily
With search campaigns specifically, search term targeting and negative search term lists require daily or weekly updates to optimize performance, especially at the beginning of your campaign. Your search term reports will show the most searched terms that have triggered your ads and help you filter through and remove keywords that don’t necessarily pertain to your business.