If you’re thinking about becoming a content creator on Youtube you probably have something to offer that people are willing to spend time learning about. Whatever your product or service may be, there are only 3 things you’ll need to get started:
- A purpose
- A plan
Once you have those 3, you could establish your own YouTube Channel. The next step is becoming eligible for the YouTube Partnership Program with either Shorts or long-form video. You’ll get an email once you’ve met either of the below eligibility thresholds:
- Get 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or
- Get 1,000 subscribers with 10 million valid public Shorts views in the last 90 days
The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and monetization features, and access to our Creator Support teams. It also allows revenue sharing from ads being served on your content.
These thresholds help YouTube make a more informed decision about whether your channel meets policies and guidelines. Once you apply, your channel will go through a standard review process. If it meets YPP policies and guidelines, Youtube will accept your channel into YPP.
Explore new monetization features (Choose how to earn and get paid)
Each monetization channel has different eligibility requirements. For instance:
- Ad revenue: to earn ad revenue, you must be at least 18 years old, and you must create content that is advertiser-friendly.
- YouTube Premium revenue: if a YouTube Premium member watches your video, you get a portion of their subscription fee. (This one is automatic, which is nice.)
- Channel memberships: in order to sell channel memberships to your subscribers, you need to be at least 18 and have more than 30,000 subscribers.
- Merchandise shelf: in order to sell merch from the YouTube’s merchandise shelf, you must be at least 18 years old and have at least 10,000 subscribers.
- Super Chat payments: this is where your fans have the ability to pay or donate directly in your YouTube comments and get to have their messages highlighted in your live chats during your live streams.
How much money can you make on YouTube?
There is unlimited income potential but getting into 7-digit territory takes a lot of time, consistent work and luck.
YouTube revenue relies heavily on AdSense. As a standard, YouTubers get paid for each ad view on their channel. But rates vary across geographies, demographics, and even industries.
On average, YouTubers make between $3 and $5 per 1,000 video views through AdSense. If your channel is reaching a lot of people, this can stack up to a pretty paycheck. It’s not uncommon for creators with a larger subscriber base be able to cash out upwards of $150,000+ each month from AdSense alone.
But even if your channel is doing well and getting many new views with subscribers, YouTube fame depends on many factors, many which may be beyond your control — the like Instagram, the YouTube algorithm can change, as can your audience’s tastes and needs.
Visit Google Help Center for an easier understanding of your earnings as a YouTube partner, learn all about AdSense (Google’s program that lets creators in YPP get paid through allowing ads on their own platform).
Stay active to keep making money
As the YouTube Partner Program continues to grow, it’s important to maintain a healthy, active channel. YouTube likes to focus on an active community, and may turn off monetization on channels that have not uploaded a video or posted to the Community for 6 months or more.
Where to apply
Once you have what you need and your channel is eligible to apply, sign up for YPP from within your YouTube account either on a desktop computer or a mobile device.
Creative Marketing Services is a full-service digital marketing agency dedicated to helping our clients thrive in the digital marketing realm. We can help build your online store, and YouTube Channel, create effective content marketing strategies, and more through data-driven measures and consistent adaptation.
Contact us to schedule a consultation.