An e-commerce store without a calculated marketing strategy might put your business in the company of the 90% of online shops that fail. Fortunately, whether you utilize digital marketing services in Orange County or construct your plan unaccompanied, there are effective ways to ensure the success of your business.
Here are ways to boost your e-commerce sales:
1. Enable Reviews & Related Products
Assuming you’ve already gone through the steps to establish a strong presence for yourself and your product, building reviews and highlighting related products should be your next objective. Make sure you have enabled reviews and related products so potential customers can easily see what other customers have to say about the product and can easily find related products that they might be interested in.
2. Clearly Display Prices and Shipping
One of the most important items to any e-Commerce website is the pricing. Make sure your pricing and sale pricing if applicable is clearly displayed. Ribbons with discounts are also another great way to entice customers to make a purchase the first time they visit your website.
3. Promote Your Products on Social Media
- A strong social presence is invaluable for e-commerce businesses. Make sure your social media buttons are enabled. Consumers use social media to research and engage with brands at unprecedented levels, making social media one of the most effective e-commerce marketing avenues. It’s important to understand your target audience’s specific habits— which platform most effectively engages them, how they’re interacting with your content in real-time, what works and what doesn’t. If you’re unsure where to start, it might be optimal to consider utilizing digital marketing services in Orange County.
- Create an Instagram Shop – Instead of sending people from PDPs to your website, check out Instagram lets people make purchases directly in-app. Checkout is currently available to eligible U.S. business and creator accounts.
4. Track User Engagement
Your efforts mean little if you’re not tracking the efficacy of your campaigns across all digital platforms. Understanding KPIs and metrics for your website, social platforms and any other marketing efforts is crucial to the success of your business. When you’re seeing your consumer behavior in real-time, you can begin the process of testing different methods to see which work best for your specific audience.
- Switch to G4- the new Google Analytics tracking system that allows users to track web visitors in greater detail and with the added benefit of tracking conversions.
5. Digital Marketing Services in Orange County to Boost E-Commerce Sales
Creative Marketing Services is a full-service digital marketing agency dedicated to helping our clients thrive in the digital realm. We can help build your contact base, create effective social media strategies and more through data-driven measures and consistent adaptation.
Contact us to schedule a consultation.