Google analytics is a powerful tool used by digital marketers to track website traffic, conversions and other essential data. Whether a business has an in-house team or outsources its digital marketing services in Orange County, the experts behind marketing efforts will likely have at least a basic familiarity with the program.
What many don’t realize is that there are a number of features available to better understand the results of their marketing efforts— here are some important Google Analytics tips to track conversions:
Use Customized Filters
You can tailor filters to include or exclude data, which will allow you to create custom segments to sort through applicable data. Although the use of filters will be entirely based on your business needs, there are baseline adjustments most businesses make— excluding internal traffic and referral spam is one place to start.
Pro Tip: Many companies use expert digital marketing services in Orange County to help set up their Google Analytics accounts to define proper filters and other essential objectives.
Setting Conversion Goals
What milestones can your website visitors hit that would indicate a business achievement? Setting up conversion goals within your Google Analytics account will help you better determine the results of your marketing efforts. There are four ways to track goals:
- URLs: A goal is triggered each time someone visits a specific URL. This is important for confirmation pages, downloads, etc.
- Pages/Visit: Tracks the amount of pages a person visits on your site before they leave.
- Duration: Tracks how many website visitors stay on your site for a specific amount of time.
- Events: When a visitor successfully performs any pre-determined “event,” the goal will be triggered.
Again, your conversion goals are specific to your industry and business type— understanding which objectives define success in your company is essential. Experts also recommend assigning monetary value to goals to better define business accomplishments.