An extensive list of detailed criteria was used in the development of their ultimate target audience and the demographics used to define that audience included everything from age, gender, lifestyle choices and personality to where they lived, worked and played.
Developing a comprehensive branding strategy, and staying true to that strategy, is what sets Kiya Sports apart from their competition and its paid big dividends for Kiya Sports, its owners, the Paddleboard Community and to their ever growing list of customers, members and newsletter subscribers.
The branding is consistent, memorable, focused, fun and accurately portrays the experience and essence of what Kiya Sports is all about.
The logo design, color scheme, business name and company tagline etc…work extremely well together and are used in every aspect of their business from business cards and promotional items to store signage and website graphics.