Kiya Sports is a prime example of how to build brand recognition and awareness for a start-up entrepreneurial venture and they dedicated themselves to branding really shows. They followed the key ground zero branding steps outlined above and then added the “lifestyle branding” that gave their new venture the personality that really connected with their target audience.
Creative Marketing Services recently helped brand and launch Kiya Sports; a new Southern California based Paddleboard Company. The owner had very specific ideas about who they were, what they were all about and what they stood for and those same characteristics have been woven into the “lifestyle branding” fabric that Kiya Sports is built on.
An extensive list of detailed criteria was used in the development of their ultimate target audience and the demographics used to define that audience included everything from age, gender, lifestyle choices and personality to where they lived, worked and played.
Developing a comprehensive branding strategy, and staying true to that strategy, is what sets Kiya Sports apart from their competition and its paid big dividends for Kiya Sports, its owners, the Paddleboard Community and to their ever growing list of customers, members and newsletter subscribers.
The branding is consistent, memorable, focused, fun and accurately portrays the experience and essence of what Kiya Sports is all about.
The logo design, color scheme, business name and company tagline etc…work extremely well together and are used in every aspect of their business from business cards and promotional items to store signage and website graphics.
Who They Are – Kiya Sports is a Southern California based Paddleboard Company, run by women for women.
What They Offer – A wide range of Paddle Boarding activities designed by women for women. The Kiya Sports holistic teaching approach helps beginners become confident and proficient paddlers. Our goal is to get you laughing and having so much fun that you forget you’re actually getting a fantastic workout!
Company Tagline – KIYA SPORTS – LIFE ON WATER
Lifestyle Branding – There is a special sense of family, or “Ohana” among Paddle Boarders, that is as deep as it is unique. When you learn to paddleboard, you become a part of this very positive community. Kiya Sports is made up of extraordinary water-women and our passion, wonder and generosity are the foundation of Kiya Sports and we’re excited to share our passion for the ocean with other women.
Company Goal – For women to gain self-confidence, enjoy the benefits of watersports and come away feeling tremendously inspired.
We’d like to take this opportunity to thank Kiya Sports, and Founder Kathryn Tubbs, for giving Creative Marketing Services the mission of maximizing their vision, their R.O.I. and their potential for success by connecting with their target audience.