Elementor is a free website builder plugin for WordPress. Essentially Elementor gives you a drag-and-drop interface for WordPress that works without coding as a visual builder. In Elementor, you can choose from a large assortment of 300+ ready-made templates or, build your own feature-rich site with “ Blocks” and “Elements” that you can place wherever …
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Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. Local SEO focuses on customers within a 5-20 mile radius of their business. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas such as …
Google Analytics’ GA4 update is set to replace standard Universal Analytics starting in March 2023. While they’ll still have access to previously tracked data, website handlers and those managing digital marketing efforts in Orange County are looking ahead to more robust and behavioral-based data sets. Here’s what you need to know about Google’s GA4 update: …
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A company’s digital presence used to fall entirely into the hands of professional web developers, but with the introduction of WordPress, business owners gained simplified control over their website management. In modern marketing, WordPress design in Orange County has never been more streamlined— that’s why 44% of the web uses the platform*. Here’s why WordPress …
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1. Conversion Rates are Dropping The conversation rate is the percentage of people that take the desired action on your website. For example, one desired action might be that they contact you for a free consultation. Another might be that they download your free ebook. You need to set goals for the site and pay …
The homepage of your website is the most important page of your site. It’s where the majority of visitors enter your site and you only have a few seconds to grab their attention and connect with them. It’s key that visitors like your site and can find what they’re looking for quickly and easily. If …
Once you’ve decided to start a blog, outline your goals and map out a plan just as you would with any other marketing initiative. One of the keys to a successful blog is engaging with your target audience and developing relevant, new content on a regular basis that provides some “value-added” benefits. Whether you are …
