Are you making the most of your presence on LinkedIn? This free social media vehicle can be a great resource for growing your business if you take an active role.
Here are 5 Steps for How to Maximize Your Visibility on LinkedIn.
1. Connect, Connect, Connect
Spend some time “Connecting” with as many people you know (i.e. clients, co-workers, former colleagues, networking groups, friends, etc…). If you haven’t already done so, upload your contact list.
2. Share Your Expertise
Visit the LinkedIn Answer’s section and provide feedback or tips on the topics that fall under your expertise. Post your blog articles to the home page and share them.
3. Join Groups
Join “Groups” in your industry as well as the ones where your target audience is most likely to be participating in. Become an active participant and contribute to the discussions.
4. Promote Special Offers
You can promote special offers and exclusive deals on the business page. This can be a great way to increase visibility and opportunity to test different offers. Use a discount code so you can track the results.
5. Request Recommendations
Reach out to your clients and ask them to “Recommend” you on LinkedIn to help add more credibility for the services you offer. It’s easy…simply use the “Recommend” function in LinkedIn which will send an email to your contact.