1. Conversion Rates are Dropping
The conversation rate is the percentage of people that take the desired action on your website. For example, one desired action might be that they contact you for a free consultation. Another might be that they download your free ebook. You need to set goals for the site and pay attention to the conversation rate.
2. Website Traffic is Declining
Keywords are one of the many ways that people find your website. Take a look not only at how your site’s doing in terms of that but also at what your traffic levels are overall.
Has there been a sudden drop in the number of people visiting your website? Alternatively, do you see a small but steady decline over time? The fewer people that come to your website, the fewer potential clients are seeing your information. Therefore, if traffic is declining, then you probably need a site redesign.
3. High Bounce Rate
Your bounce rate is extremely important. If you’ve been pouring resources into blogging, SEO, and marketing to drive traffic to your website – yet the second they access your homepage (or any other page), they bounce right off of it – you have a problem. You’re losing leads and potential clients.
A high bounce rate indicates that you’re doing something wrong, either with content, with the navigation, or the overall look and feel of your website. On average, a bounce rate between 40-60% is considered to be okay although this varies depending on your industry.
4. Your Website is Not Responsive
Google checks and determines a good portion of its ranking based on your mobile usability. They do not want to serve websites to users that do not comply with modern, responsive web design. Not only will Google hurt you, but when you do get traffic to your site on a mobile device, usually 50% of all traffic or close to it, you risk losing business to this problem.
5. Too Many Colors
Another important aspect of an aesthetically pleasing website is a simple color scheme. Websites with too many different colors are overwhelming to viewers and look unprofessional. Your website should stick to a 2-3 color scheme. Not only will a simple color scheme improve the aesthetic of your site, but it will promote brand recognition, as readers will not be distracted and will easily recognize this color scheme and relate it to your brand.
6. Slow Loading Speed
The loading speed of your website is essential to its success. Studies have shown that searchers are more likely to click away from a website that takes too much time to load. If you’re dealing with an outdated website, it might not load nearly as quickly as newer sites. Not only will a slow-loading website cause searchers to click away, but it can hurt your search rankings as well. The best way to speed up an older website, though, is a complete redesign. You can check the speed of any page using Google’s Page Speed Insights tool.
7. Web Developers Have to Make Every Single Update
An essential part of having a functional up-to-date website is being able to make changes easily, without having to wait for someone else to do it for you. So if you find yourself needing developer help anytime you need to make a change to your website, it can lead to content and design issues. As the company grows, additional demands are put on the website and it can quickly become difficult (and expensive) to make updates by relying on your development team.
8. Cluttered Content
Whenever you first designed your website, you might have had a lot of information regarding your business that was meant to be distributed. As a full-service marketing agency that specialized in website design services in orange county, we see this all the time when clients come to us to rebuild their websites. Since a substantial amount of time has now gone by, you can now trim away the excess content and give your website a fresh design. When you’re working with an agency, there are many options available to streamline the website content in a presentable manner. Hence, you should give a thought to website redesigning.
9. You Don't Rank with Organic Search Results
Search Engine Optimization, or SEO, is defined as the process of optimizing your website to appear organically in search results. While you aren’t paying for advertising directly, the tactics required to support SEO, such as content creation and keyword selection, do come at a price.
10. Your Website Isn't User Friendly
Another factor to take into account is the user experience. Among the astronomical amounts of information that search engines take into account to make their rankings, the experience of your site visitors ranks high. If your site is old and not very user-friendly, internet users who land on your pages are likely not to stay there very long.
Keep in mind that Google will penalize your site without notice for a bad user experience. Thus, redesigning a website is also an SEO optimization in its own right.
If you are looking for website design services in Orange County contact us today for a complimentary quote. We take a strategic marketing approach to the development of websites and incorporate innovative strategies designed to attract target markets, increase conversion rates, build brand awareness, lead generation, R.O.I. and meet or exceed the expectations of our clients.